About

1384764859Hello. I am founder and Research Director of Fresh Focus. We are a boutique market research agency based in Auckland, New Zealand.

I am now what you would call a ‘senior’ qualitative researcher, starting my career in 2001 when I joined ANOP Research in Sydney.

There is something sticky about this industry…once you are in it – it’s hard to leave.

Human behaviour is truly fascinating and there are so many stories, personalities and connections waiting to be discovered. It is what keeps me turning up every morning.