The beginning…

April 23, 2016 at 0338PM

The journey of a thousand miles begins with one step. Lao Tzu

Well this is Day 1 of the Fresh Focus blog. I am sitting in a cafe in Anglesea, on the Great Ocean Road, with my headphones on grabbing some quiet time from the kids whilst they are with their grandparents.

I have chosen a theme, blog title, written a purpose and about to craft a conversation guide for the next few weeks. This is part of the over-arching Fresh Focus social media marketing plan. The time has come as our business ‘grows up’ to practice what we preach and develop and position our own brand in the market.

My colleague Sarah and I have spent the last few weeks working ON the business, rather than in it. After re-reading Michael Gerber’s classic – The E-Myth Revisited, it reminded me how important it was to define what our business story was. What are we bringing to the market? How do we stand out? Why do we keep turning up everyday?

We now have a brand wheel, a redesigned sitemap, a creds document and presentation template. Pretty good for 2 weeks work!

When was the last time you looked at your business brand story?



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